Coming up with an idea is one thing. Creating a good idea is another. Here are three signs that your idea has potential to become successful. It serves a purpose. When teaching idea generation, I always come back to the principle of the “3E”. Every good idea needs to either make life Easier, to…

This is NOT one of those shaming articles that will make you feel bad for not reading enough. This is an article to help you choose what to read in order to improve your idea generating skills, should you be interested in doing that (who wouldn’t be?) …

What to do when customer’s rational brain goes out the window. The other day I overheard a conversation between two people about an upcoming weight loss journey. …

Finish the sentence: “people like us…” and then repeat this 10 times. I bet that your answers will include everything from your nationality to occupation or a set of values to preference of coffee or your favorite band. I also dare to guess that when asked to prioritize them according…

The other day I was asked what transformation I wanted to create in people — this was my answer. There is a difference between a “Creative”, who occasionally comes up with a good idea and an “Idea Generating Autopilot Machine”, who creates ideas wherever she goes. Perhaps you know an…

A definition of an idea is: /ʌɪˈdɪə/ noun a thought or suggestion as to a possible course of action. “the idea of linking pay to performance has caught on” the aim or purpose. “I took a job with the idea of getting some money together” When we think of ideas…

Mine took 15582 days. For as long as I can remember, I have been a slight misfit. Not really outside, but never completely fitting in. I am a combination of academic, athlete, creative soul, book worm, rebel and a multinational expat child. To some people I was strange, to others…

Before anything else: color coding people is bad for most things. What “color” are you?* Are you the commanding “red”, the nurturing “green”, the analytic “blue” or the party animal “yellow”? I am sure that you are familiar with at least one system that puts a color label on personality…

Warren Buffet said: “The difference between successful people and really successful people is that really successful people say no to almost everything.” What if the success within idea generation lies in a completely different mindset? What if the magic lies in never saying no at all? Recently I got engaged…