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Create an Idea that can handle any Global Political Change.

At the time of writing I am watching the last hours of US Elections. Pick a thriller movie of your choice and this still trumps it (sorry, too soon?) A morning just as exciting as important for the future. Most of us will be affected by the outcome, some of us more than others. My question to you: is your idea resistant to change?

Some changes have an impact on everyone. (I am working out of Sweden and thinking about publishing a book on — will there be trade restrictions? My digital courses are on an American platform — will I still be able to use Stripe?) Some other things are yours to control, regardless of global political swings around you. Let’s talk about how to make your idea work no matter what happens.

Make sure to know exactly whom you are selling to.

Whatever is happening in international politics, we (you, me, your ICA) still have our daily lives to live. In order to sell and be successful, you need to create ideas that make life easier for your clients. If your service or product is important and relevant enough, they will prioritize the purchase of whatever you are offering. They will find the money, even if it’s their last.

Validate your business ideas.

I challenge you to ask the most successful people you know whether they have come up with their most brilliant ideas all on they own. I bet you that they’ll say that validating ideas has been crucial to their success. I want you to model that, because if it worked for them, it will work for you.

Follow your customers’ journey.

Create backup plans.

Don’t put your trust in financial aid.

At the time of publishing this story, there is still no answer as to who will be the next POTUS. The world seems to be in a bubble. I would love for you to create your own bubble and focus on making that idea of yours ready for whatever your life looks like tomorrow. And the next day. And the next. You get the picture. Now go do it.

Written by

Brings ideas to the table. Expert in idea generation and creative business thinking. SE, ENG, POL . MBE & MLL Lund University.

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